Enhancing Communication for Midlands Air Ambulance Charity

Background

The Why/Pain Points

Charities are under increasing pressure to demonstrate financial transparency and operational efficiency. The lack of real-time visibility and control over financial and operational metrics can lead to inefficient resource allocation and decreased donor trust.

Midlands Air Ambulance Charity, dedicated to providing critical emergency services, faced significant challenges in their communication systems. They struggled with outdated telecom infrastructure that led to inefficiencies, high costs, and poor connectivity in remote areas. These issues made it difficult to coordinate emergency responses and manage day-to-day operations effectively.
We operate three air ambulances across six Midlands counties. Having a reliable mobile connectivity service and a dependable provider is especially important to our charity in allowing the team to communicate effectively and treat patients as quickly as possible.
Karen Kingham
Finance Director at Midlands Air Ambulance Charity
Implementation

The How: Solution
by Fusion Communications

Fusion Communications introduced Plan.com’s real-time visibility and control portal to address these issues. This integration helps charities comply with the UK Charity Commission’s guidelines and ensures accurate financial reporting, robust internal controls, and optimised resource allocation.
Every second counts in an emergency, and it is crucial that the team can stay well- connected, no matter where they are. To get the crew to scene to start treating patients, each minute costs £156 by air ambulance, and £20 by critical care, so time is of the essence.
Karen Kingham
Finance Director at Midlands Air Ambulance Charity

Solution

To address these challenges, Fusion Communications implemented a comprehensive telecom solution tailored to the charity's needs:

Enhanced Connectivity:

Upgraded to a robust telecom network ensuring reliable communication, even in remote areas.

Unified Communications:

Integrated various communication channels into a single platform for streamlined operations.

Cost Efficiency:

Introduced cost-effective calling plans and VoIP technology, reducing overall telecom expenses.

24/7 Support:

Provided continuous technical support to ensure minimal downtime and quick issue resolution.

The results

The implementation of Fusion Communications' solutions resulted in significant improvements for Midlands Air Ambulance Charity:

Improved Response Times:

Enhanced connectivity led to faster emergency response coordination.

Cost Savings:

Achieved a 25% reduction in telecom costs, allowing more funds to be allocated to critical services.

Operational Efficiency:

Streamlined communication processes improved overall operational efficiency.

Enhanced Reliability:

Reliable telecom infrastructure ensured consistent communication, critical for emergency operations.

Conclusion
Fusion Communications’ service has always been reliable and responsive, with any issues solved immediately. The Fusion team understand the importance of our mobile connectivity service and, both before and during the pandemic, have always been on hand to support us further when needed.
Karen Kingham
Finance Director at Midlands Air Ambulance Charity

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