Privacy Policy

ICO Registration Reference: ZA190894
Last updated: June 2026
Website: www.fusion-comms.co.uk

1. Who We Are

Fusion Business Communications Ltd is the sole owner of the information collected on www.fusion-comms.co.uk. We are a telecommunications business providing Business Mobile Phones, VoIP, Connectivity, and Energy solutions to businesses across the UK.
Our registered office address is available on request. As data controller, Fusion Business Communications Ltd determines how and why your personal data is processed.

2. Data Controller and Contact Details

The person responsible for data protection at Fusion Business Communications Ltd is:

Kirsti Clifford, Head of Marketing
Fusion Business Communications Ltd
E-mail: contact@fusion-comms.co.uk
If you have any questions about how we handle your personal data, or wish to exercise any of your rights, please contact us using the details above.

3. What Personal Data We Collect

We collect personal data in the following ways:

Website enquiry forms
When you submit an enquiry via our website, we collect your name, business name, e-mail address, telephone number, and any information you include in your message.

Website usage data
When you visit our website, our web server automatically collects your IP address and general browsing behaviour via Google Analytics. This is used to assess website performance and improve user experience. We collect the minimum information necessary to ensure our service functions correctly.

Marketing communications
Where you have provided consent or we have a legitimate interest to do so, we may hold your name, business name, e-mail address, and telephone number for marketing communications.

4. Our Lawful Basis for Processing

We process your personal data under the following lawful bases, as set out in the UK GDPR:

• Legitimate interests – to respond to enquiries, improve our website, and market our services to businesses where there is a reasonable expectation of such contact.
• Contract – where processing is necessary to fulfil a service agreement or order you have entered into with us.
• Legal obligation – where we are required to process data to comply with UK law.
• Consent – where you have opted in to receive marketing communications from us.

5. How We Use Your Personal Data

We use the personal data we collect for the following purposes:
• To respond to enquiries submitted via our website or by telephone or e-mail.
• To fulfil service agreements or orders.
• To send marketing communications about our Business Mobile Phones, VoIP, Connectivity, and Energy services (where you have consented or we have a legitimate interest to do so).
• To analyse website performance and improve the user experience.
• To meet our legal and regulatory obligations.

6. Third-Party Data Processors

We do not sell your personal data to third parties. However, we use the following trusted third-party platforms to support our business operations, each of which may process your data on our behalf:

• FreshWorks (FreshCRM) – our customer relationship management system, used to store and manage contact and pipeline data.
• MaxContact – our outbound dialler and communications platform.
• Google Analytics – website analytics, operated by Google LLC. Data may be transferred outside the UK; Google operates under appropriate safeguards including standard contractual clauses.
• Brevo (formerly Sendinblue) – our e-mail marketing platform, used to send and manage marketing communications.

All third-party processors are contractually required to handle your data securely and in accordance with UK GDPR. We do not share your data with any other third parties without your explicit consent, except where required by law.

7. How Long We Keep Your Data

We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. Our general retention periods are as follows:
• Enquiry data – up to 2 years from the date of enquiry, or for the duration of any resulting business relationship.
• Customer data – for the duration of the contract and up to 6 years thereafter in line with standard UK limitation periods.
• Marketing data – until you unsubscribe or withdraw consent, or until we determine the data is no longer relevant.
• Website analytics data – in accordance with Google Analytics default retention settings (up to 26 months).

8. Your Rights Under UK GDPR

As a data subject, you have the following rights in relation to the personal data we hold about you:

• Right of access – you may request a copy of the personal data we hold about you (a Subject Access Request).
• Right to rectification – you may ask us to correct inaccurate or incomplete data.
• Right to erasure – in certain circumstances, you may ask us to delete your personal data.
• Right to restriction of processing – you may ask us to limit how we use your data.
• Right to data portability – you may ask us to provide your data in a structured, machine-readable format.
• Right to object – you may object to processing based on legitimate interests, including direct marketing.
• Rights in relation to automated decision-making – you have the right not to be subject to solely automated decisions that significantly affect you.

To exercise any of these rights, please contact us at contact@fusion-comms.co.uk. We will acknowledge your request within 30 days and respond without undue delay, in accordance with UK data protection law.

9. Complaints Handling

If you have a concern or complaint about how we have handled your personal data, please contact us in the first instance at contact@fusion-comms.co.uk. We will acknowledge your complaint within 30 days and work to resolve it promptly.

If you remain dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters:

Information Commissioner’s Office
Website: www.ico.org.uk
Helpline: 0303 123 1113

10. Unsubscribing and Withdrawing Consent

You may withdraw your consent to marketing communications or request removal from our database at any time. To do so:
• Click the unsubscribe link included in any marketing e-mail we send you, or
• E-mail us at contact@fusion-comms.co.uk with your request.

We will process your request within 30 days and confirm when this has been completed. Please note that withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

11. Cookies and Website Tracking

Our website uses cookies and similar tracking technologies to analyse website traffic and improve your experience. We use Google Analytics, which places cookies on your device to collect anonymised data about how visitors use our site.

Under updated UK data protection rules, certain low-risk cookies (such as those used to improve website functionality and performance) may not require your explicit consent. However, where cookies are used for analytics or marketing purposes, we will seek your consent via our cookie consent notice.

You can control cookie settings via your browser at any time. Disabling cookies may affect the functionality of some parts of our website.

12. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Our data is held within secure databases, and access is restricted to authorised personnel only.

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware of it, and will contact affected individuals where required.

13. Business Transitions

In the event that Fusion Business Communications Ltd undergoes a business transition such as a merger, acquisition, or sale of assets, your personal data may form part of the assets transferred. Where such a transition results in a material change to how your data is used, we will notify you in advance and, where required, seek your consent.

14. Links to Other Websites

Our website may contain links to third-party websites. This Privacy Policy applies solely to data collected by www.fusion-comms.co.uk. We are not responsible for the privacy practices of any external sites and encourage you to review their privacy policies before submitting any personal data.

15. Legal Disclosure

We will keep your personal data confidential. However, we may be required to disclose your data where required by law, including in response to a court order, regulatory request, or legal proceeding. We will only disclose the minimum data necessary to comply with such obligations.

All materials on this website are protected by copyright and intellectual property law and are the property of Fusion Business Communications Ltd. Material may be accessed for personal use only unless otherwise stated.

16. Changes to This Privacy Policy

We will update this Privacy Policy from time to time to reflect changes in legislation, our business practices, or the systems we use. We encourage you to review this page periodically. Where changes are material, we will take reasonable steps to bring them to your attention.